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Tuesday, March 17 • 9:30am - 10:30am
Saving Stores: How Mobile and Data Increase Visits

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In 2015, smartphone ubiquity has made mobile an absolute requirement for all marketing strategies, but there are still some that look at mobile disruption as a bad thing. Top retailers like Whole Foods have embraced mobile personalization to create added value for the shopper. This panel will feature discussion about the future of mobile-at-retail and the personalized shopping experience.
Presented by InMarket.

View official listing on sxsw.com


Shelly Banjo

Reporter, Quartz
Shelly Banjo is a reporter at Quartz, an Atlantic Media Corporation, in New York City. At Qz.com, she writes about the future of finance, focusing on how technology, changes in consumer behavior, and regulation are fundamentally reshaping legacy institutions in industries like banking... Read More →
avatar for Todd Dipaola

Todd Dipaola

CEO, inMarket
Todd Dipaola founded inMarket IN 2010 to bring the benefits of digital marketing to offlines brands and retailers. Today inMarket reaches over 33 million monthly active shoppers in store.
avatar for David Ervin

David Ervin

VP Mktg Svcs, Tyson Foods
David Ervin is a consumer products general marketer who melds the experience of a Fortune 100 brand leader with the passion and resourcefulness of marketing and general innovation. After careers in both traditional CPG and Venture Capital, he has recognized that nurturing businesses... Read More →

Laura Kelso

Mobile Prod Owner, Whole Foods Market
In her 15+ year career, Laura has amassed broad experience working with food and travel consumer brands. She is a seasoned Product Manager, adept at evaluating, articulating, and prioritizing product initiatives across apps and the mobile web.
avatar for Alan Wizemann

Alan Wizemann

VP of Prod, Target
Alan Wizemann has been obsessed with technology, utilizing computers and code to create products and services that can change the way people and corporations solve real-world problems for over two decades. For the past 2 years, Alan has worked with the Target Corporation to help them... Read More →

Tuesday March 17, 2015 9:30am - 10:30am CDT
Radisson Town Lake Riverside Ballroom

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