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Friday, March 13 • 3:30pm - 4:30pm
Mastering Adaptive Marketing in a Real-Time World

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Social media has changed the game for marketers. Most marketers are well versed in how to plan brand activity months or a year in advance—but the new digital landscape means that brands need to be on, and communicating, all the time.
Brands that have taken to the new environment quickly have adopted adaptive marketing. But many marketers and agency partners remain unclear about a brand’s role in evolving consumer conversations across the digital media landscape.
In this panel we’ll answer these marketers most common question: what is adaptive marketing and why do brands need it?
Leading adaptive marketing experts will discuss what they’ve learned from running adaptive marketing initiatives with big and small campaigns over the last 18 months and their successes. The panel will also outline what capabilities are required to make this form of marketing an integral part of the broader brand marketing efforts.
Presented by Visible Measures.

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avatar for Seraj Bharwani

Seraj Bharwani

Chief Analytics Officer, Visible Measures
Seraj Bharwani is the Chief Analytics Officer of Visible Measures and responsible for thought leadership and consumer insights on branded content and shareable media. Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. He joined the agency as part... Read More →
avatar for Billie Goldman

Billie Goldman

Co-Mktg Mgr, Intel
Since 1995 Billie Goldman has been an innovator for Intel in press relations, sales, product marketing, branding and most recently in partner marketing. In each role, Billie has left an indelible mark as a creative catalyst. Billie’s most recent accomplishments include the creation... Read More →
avatar for Chris Perry

Chris Perry

Pres, Digital, Weber Shandwick
Chris Perry is the President of Digital for Weber Shandwick. In his role he leads strategy and operations for the firm's digital initiatives including the firm's content marketing unit, Mediaco. His experience includes communications change management, content marketing and social... Read More →
avatar for Matt Soldan

Matt Soldan

EVP, Exec Creative Director-North America, Team Detroit
Matt Soldan is the Executive Creative Director at Team Detroit overseeing Ford North America. Matt’s team is charged with keeping America’s #1 auto brand on air, online and in the conversation. He takes particular interest in the agency’s newly developed Content Studio. This... Read More →

Friday March 13, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Hill Country ABCD

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