Our presentation is based on a design fiction experiment that explores the edges of branding, synthetic biology and personal identity in the wake of an environmental catastrophe. We have created a world where temperatures are sub-zero, transportation is difficult and survival is every day's adventure. For this world, brands have consolidated and evolved to offer a full identity, a sense of belonging to a tribe, all of this through products and services geared towards survival, and also entertainment. This new brand we designed not only has a full identity (name, logo, marketing channels, supply chain, services,...) but it is also a flexible maker platform in which everyone can design and grow his own clothes, devices and objects. It is a "tribe" that offers survival & excitement in an era where implantable chips, synthetic biology and virtual reality are common across all aspects of life.
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