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Friday, March 13 • 3:30pm - 4:30pm
Behind the Social at PBS' Largest Content Provider

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Calling all armchair appraisers and Cumberfans! Find out how Antiques Roadshow, Masterpiece, American Experience and The World - some of public media's most popular TV and radio shows - create unique and sharable social media content with a fraction of the budget and staff of the for-profit networks.
This panel feeds a combined 1.5 million fans on Facebook and Twitter every day. But how do you keep your brand on people's minds when you're not on the air year-round? How do you make Faberge interesting to someone who loves folk art? How do you promote Downton Abbey when you don't have the legal rights to use a photo of... oh wait, we can't use their name either.
By now we know social media best practices: Post regularly! Show your personality! Engage with fans! We'll dig deeper than that. We want to bring you behind the curtain and share our tips for producing quality content on a public media budget. Use #WGBHSocial to send us questions!

View official listing on sxsw.com

avatar for Hannah Auerbach

Hannah Auerbach

Account Exec, Antiques Roadshow PBS
Hannah Auerbach is an account executive in national marketing and promotions for Antiques Roadshow on PBS. Hannah leads and manages all of Antiques Roadshow's social media accounts. Just shy of its 20th anniversary, the series is equal parts history lesson and treasure hunt and is... Read More →
avatar for Molly Jacobs

Molly Jacobs

Sr Producer/Digital Content/Strategy, American Experience — PBS
avatar for Tory Starr

Tory Starr

Social Media Producer, PRI's The World
Tory joined the PRI's The World newsroom in September 2012 as the program’s first social media producer, responsible for program’s social properties with a focus on the show’s SafeMode and Human Needs beats.
avatar for Olivia Wong

Olivia Wong

Sr Account Exec, Natl Mktg, MASTERPIECE/WGBH
Olivia Wong is a Senior Account Executive at WGBH National Marketing, responsible for publicity and brand strategy for the PBS MASTERPIECE television series, as well as launching and leading the series' social media presence since 2008. Prior to joining MASTERPIECE in 2004, Wong worked... Read More →

Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon 7

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