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Friday, March 13 • 3:30pm - 4:30pm
UX and The Heisenberg Uncertainty Principle

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User experience (UX) work, a term we use for developing great products, is more than understanding end users and technology; it’s also about understanding how to create a process and environment where great UX can happen.
To do this, we have to be hyper-aware of observer bias and effect, and to use our understanding of meta-handling (The Witness Effect) to our advantage. Sometimes, all it takes is stepping outside yourself for a few moments.
Join us for a kinesthetic, case-study-based conversation on MetaUX: a naked deconstruction of how UX methods can be put to practice in the practice of UX.

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avatar for Jeff Alpen

Jeff Alpen

Partner, Blink UX
Jeff Alpen is a Partner at Blink UX, a user experience research and design company based in Seattle. He is focused on the human side of the business which includes client relations, architecting project teams, and ensuring the conditions exist for doing work that is interesting, meaningful... Read More →
avatar for Laura Blanchard

Laura Blanchard

Dir of Design, Blink UX
Laura’s career spans 25 years across photography, radio, printed publication, software development, and user experience design. As co-owner and creative director of Put On the Dog from 1998-2008, Laura developed more than a dozen award-winning designs. Most recently Laura has focused... Read More →

Friday March 13, 2015 3:30pm - 4:30pm CDT
JW Marriott Salon A

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