As digital information and technology rise exponentially, simple incremental innovation is not enough for brands to survive. Brands must now think and act differently when it comes to innovating around new products and services for their customers. In this panel we will explore what digital disruption is and examples of brands that are disrupting their industries and threatening the existence of brands that have been in existence for decades. We will discuss how a company can adopt a digital disrupter mindset and innovate in such a way that they put themselves out of business instead of their competitors.
Presented by Team Detroit.
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