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Friday, March 13 • 5:00pm - 6:00pm
Digital Disruption: Do or Die

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As digital information and technology rise exponentially, simple incremental innovation is not enough for brands to survive. Brands must now think and act differently when it comes to innovating around new products and services for their customers. In this panel we will explore what digital disruption is and examples of brands that are disrupting their industries and threatening the existence of brands that have been in existence for decades. We will discuss how a company can adopt a digital disrupter mindset and innovate in such a way that they put themselves out of business instead of their competitors.
Presented by Team Detroit.

View official listing on sxsw.com

avatar for Don Abraham

Don Abraham

Exec VP, The Futures Company
Don is an Executive Vice President of The Futures Company’s global consulting practice, where he specializes in helping companies to think about the future. His work in this field touches on most business verticals, and has included keynote presentations to global boards, trends... Read More →
avatar for Eric Pfeifer

Eric Pfeifer

Dir Mobility & Strategic Partnerships, VML
Eric joined VML in 2012 and leads VML Mobility practice and principles. He establishes mobility strategies for VML clients and drives long-term product visions for road-mapping and maintenance, publishing, and customer support. More than 15 years of industry experience in the U.S... Read More →
avatar for Kurt Unkel

Kurt Unkel

EVP Chief Digital Officer, Team Detroit
Digital advertising expert, with over 15 years experience in building & scaling emerging media & analytics practices that create measurable value and drive revenue in innovative ways. Special focus in creating digital media strategies, development of measurement / accountability models... Read More →
avatar for Tony Vecchiato

Tony Vecchiato

VP Strategy & Enablement, Team Detroit

Friday March 13, 2015 5:00pm - 6:00pm CDT
Trinity Hall Trinity Hall

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