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Saturday, March 14 • 5:00pm - 6:00pm
A New Authenticity in A Holographic World

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Reality is just perception, and that perception is changing. If a great experience is accomplished in an unreal world, whether that is a website, a game or a movie, then why should we judge? From a background in building beautiful digital spaces and bringing holograms to life, Sandy Fleischer, Managing Partner of digital agency Pound & Grain and Peter Martin, CEO of VALIS Studios, will host a core conversation about how the unreal world only enhances experiences for people. Themes that will be discussed include: The art of creating authentic holograms, the latest development in the world of recreated performances, the experience that holograms can give audiences, the emotional reaction Peter’s work has received, how this medium is changing the possibilities for the entertainment and content industries, what the future holds for holograms and what impact this medium is having on perceptions of reality.

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avatar for Sandy Fleischer

Sandy Fleischer

Managing Partner, Pound & Grain Digital Inc
Sandy brings over 16 years of digital agency experience and an entrepreneurial spirit to the Pound & Grain team with work for clients such as McDonalds, SAP, AT&T, TELUS, Electronic Arts, Sony Ericsson, Diageo, and Nintendo. In his secret other life, Sandy is known as DJ Pescatore... Read More →
avatar for Peter Martin

Peter Martin

CEO of VALIS/Virtual Artist Agency, Valis Entertainment LLC
In 2000 Peter was hired by Lord David Puttnam as the Creative Director of CREATEC, where he created a pioneering virtual character based projects with Nick Cave and PJ Harvey, and a virtual fashion show with Nick Knight and Peter Saville for ShowStudio.

Saturday March 14, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 210