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Wednesday, March 18 • 11:00am - 12:00pm
The Hustlers: Making and Breaking Latin America

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Behind every breakout artists and overnight sensation is a hard working promoter. Digital technology and social media have changed the landscape for promoters and music artists across all genres. It has become the great equalizer and leveled the playing field in this highly competitive industry. Hear from top industry promoters and executives who's diverse experience will provide a well-rounded point of view about how they have elevated their game using social media and digital tools.

View official listing on sxsw.com

avatar for Becky Arreaga

Becky Arreaga

Partner, Mercury Mambo
Agency President Becky Arreaga, along with business partners Liz Arreaga and Lynn Currie, formed experiential marketing agency Mercury Mambo in 1999. Headquartered in Austin, TX, Mercury Mambo specializes in developing targeted shopper, experiential and digital campaigns designed... Read More →
avatar for DJ Buddha

DJ Buddha

DJ Buddha, Mercury Mambo
As the architect responsible for some of today’s biggest hits, DJ Buddha has continued to redefine the pop music genre with his notable fusion of world music.
avatar for Melissa Giles

Melissa Giles

Founder, Soulfrito
With over 15 years in lifestyle marketing & live events targeting the influential, trendsetting and urban skewing Multi-Cultural markets; Melissa’s expertise is in music and culture. Conceiving and implementing marketing programs and strategies to establish and grow brands' market... Read More →
avatar for Angie Martinez

Angie Martinez

"Reach For the Stars, You'll Grab One."

Kevin "Pills" Montano

Pres, Creative Industries Media Group
President of Creative Media Group and Creator of The Latin Mixx Conference & Awards, Montano, is a native of the Dominican Republic. Kevin has been involved in the marketing and promotions for 15 years. After forming The Turntable Assassins with his late cousin Jason “DJ Threat... Read More →

Wednesday March 18, 2015 11:00am - 12:00pm CDT
ACC Room 10B

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