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Sunday, March 15 • 12:30pm - 1:30pm
Activism At Its Best: Drive Supporters To Do More

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Activism is motivated by personal and emotional connections we have to our communities, tribes and beliefs. It's a drive to want to effect change for the better. But are we as change leaders doing all we can to create forward progress that achieves real impact?
It's time we collectively take our digital advocacy programs beyond focusing on email acquisition to a broader movement. By cultivating relationships with activists and empowering a community of dedicated followers, you can achieve great success for both your organization and its mission. Hear from four organizations as they discuss what it means to build out campaigns that matter with calls to action that drive substantive work.

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avatar for Hilary Gridley

Hilary Gridley

Campaigns Mgr, DoSomething.org
As a campaigns manager at DoSomething.org, Hilary activates young people around the country to take action on environmental and animal welfare issues. She runs national cause campaigns from start to finish, from research through ideation, execution, and wrap. She has run campaigns... Read More →
avatar for Pulin Modi

Pulin Modi

Senior Campaigner, Change.org
Pulin Modi is a senior campaigner at Change.org. His goal is to empower the platform’s users to run effective, inspiring campaigns on many issues including animals, the environment, health, and food.
avatar for Lori Painter

Lori Painter

Dir of Mrkg Engagement, PETA
Lori Painter oversees the advocacy, mobile marketing and email marketing programs for PETA. She combines her background in marketing and technology to make sure PETA’s more than 2M supporters are able to advocate for animals as easily as possible. Reply Y and Instant Advocacy, two... Read More →
avatar for Sara Thomas

Sara Thomas

Sr Strategist, Digital Advocacy, World Wildlife Fund
Sara Thomas leads the digital advocacy program for WWF-US. In her role, she develops and implements digital engagement strategies across platforms to drive activism for conservation. Under Sara’s leadership, WWF launched a responsive Action Center focused on deepening relationships... Read More →

Sunday March 15, 2015 12:30pm - 1:30pm
ACC Room 10AB Austin Convention Center

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