Activism is motivated by personal and emotional connections we have to our communities, tribes and beliefs. It's a drive to want to effect change for the better. But are we as change leaders doing all we can to create forward progress that achieves real impact?
It's time we collectively take our digital advocacy programs beyond focusing on email acquisition to a broader movement. By cultivating relationships with activists and empowering a community of dedicated followers, you can achieve great success for both your organization and its mission. Hear from four organizations as they discuss what it means to build out campaigns that matter with calls to action that drive substantive work.
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