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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
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Saturday, March 14 • 5:00pm - 6:00pm
Consumer Data: The Good, the Bad, the Not-So-Ugly

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BIG DATA. INNOVATION. INTERNET OF THINGS. We have all heard these buzz words a million times and frequently see them make the headlines; consumers use the thing, the thing transmits data on the consumer back to the mother ship, company gathers data…but what does that company use that data for? It’s not sinister, Big Brother, or as annoying (ahem, banner ads) as many think. Margret Schmidt, TiVo’s Chief Design Officer and VP of Design & Engineering will openly discuss how data is used for the greater good of the end user. Technology continues to develop at a rapid pace, and ultimately our devices and the companies that design them learn more and more about us. BIG DATA isn’t the scary concept people should fear – they just need help understand the how, why and for what. At SXSWi, Margret will talk to the importance of understanding the consumer through data for good - customization, predictive content and, ultimately, a killer, beautifully designed user experience.

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Speakers
avatar for Margret Schmidt

Margret Schmidt

Chief Design Officer, TiVo
Margret Schmidt is TiVo's Chief Design Officer, and Vice President of Design & Engineering. She is responsible for the design and development of all domestic and international TiVo products, including DVR and set-top box software, and iOS, Android, and Web apps. Margret has been with... Read More →


Saturday March 14, 2015 5:00pm - 6:00pm
JW Marriott Salon D 110 E 2nd St

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