Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

Back To Schedule
Saturday, March 14 • 5:00pm - 6:00pm
Consumer Data: The Good, the Bad, the Not-So-Ugly

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

BIG DATA. INNOVATION. INTERNET OF THINGS. We have all heard these buzz words a million times and frequently see them make the headlines; consumers use the thing, the thing transmits data on the consumer back to the mother ship, company gathers data…but what does that company use that data for? It’s not sinister, Big Brother, or as annoying (ahem, banner ads) as many think. Margret Schmidt, TiVo’s Chief Design Officer and VP of Design & Engineering will openly discuss how data is used for the greater good of the end user. Technology continues to develop at a rapid pace, and ultimately our devices and the companies that design them learn more and more about us. BIG DATA isn’t the scary concept people should fear – they just need help understand the how, why and for what. At SXSWi, Margret will talk to the importance of understanding the consumer through data for good - customization, predictive content and, ultimately, a killer, beautifully designed user experience.

View official listing on sxsw.com

avatar for Margret Schmidt

Margret Schmidt

Chief Design Officer, TiVo
Margret Schmidt is TiVo's Chief Design Officer, and Vice President of Design & Engineering. She is responsible for the design and development of all domestic and international TiVo products, including DVR and set-top box software, and iOS, Android, and Web apps. Margret has been with... Read More →

Saturday March 14, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon D

Attendees (0)