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11,217 official + unofficial events during SXSW
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Saturday, March 14 • 11:00am - 12:00pm
Driving to Retention: a Simple Roadmap

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Building a healthy mobile business depends on what you do after the app download. The old adage that it’s eight times more expensive to attract a new customer than to retain an old one is even more dramatic on mobile. Hear how leading brands systematically approach Mobile Onboarding, Activation and Retention (MOAR) to dynamically pre-program their success. Practical steps and best practices will give all app publishers insight on how easy it can be to turn newbies into fans.
Presented by Urban Airship

View official listing on sxsw.com

Speakers
avatar for Kimberlie Christen

Kimberlie Christen

Senior Manager, Mobile Marketing, Redbox
Kimberlie Christen is a mobile marketing innovator with over 12 years of experience creating buzz-worthy campaigns using the latest mobile technologies. Kimberlie leads mobile marketing efforts at Redbox, focusing on acquisition, engagement and retention through Redbox’s mobile... Read More →
avatar for Ben Jones

Ben Jones

CTO, AKQA
Ben has built his global reputation as a technology innovator by delivering the seemingly impossible at the world’s most awarded digital agency. He has achieved this by creating a culture at AKQA that merges creativity and technology to ensure each idea and solution sets a new bar... Read More →
avatar for Alyssa Meritt

Alyssa Meritt

Head of Strategy, Urban Airship
As Head of Strategic Consulting at Urban Airship, Alyssa leads a team of consultants that deliver tailored, digital marketing strategies to enterprise clients in order to increase mobile app engagement and grow business ROI. Strategy sessions use research, trends and data on markets... Read More →
avatar for Peter Roybal

Peter Roybal

Head of Mobile Product, ABC News
Peter leads mobile and connected device product development at ABC News. In two years, the team that he oversees launched or overhauled eight video-focused ABC News apps and mobile web sites, and will soon launch on Xbox One. The mobile audience has more than tripled, and mobile video... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

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