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Saturday, March 14 • 9:30am - 10:30am
Nat Geo Captures the World For Nokia, With a Phone

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Join us on assignment with a National Geographic photographer as he travels the globe shooting seven of the world's natural wonders, with only a camera phone. The image files he sends back must withstand a three page spread in the magazine, and win him over.
The panel discussion will explain how an advertiser, a creative agency and a photography industry expert used authentic storytelling to enrich consumers' ad experience. Speakers from Nokia Lumia (Microsoft), National Geographic's in-house agency National Geographic Creative and NG photographer Stephen Alvarez discuss the origins and outcome of a custom global ad campaign for the Nokia Lumia series. The project involved tasking a notable photographer with using only the handheld devices to capture National Geographic worthy images of the world's natural wonders. The images from this authentic assignment were then used in Nokia's integrated campaign, highlighting the quality of the built-in camera and the new smartphone camera technology.

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avatar for Stephen Alvarez

Stephen Alvarez

Photographer, Alvarez Photography/Represented By National Geographic Creative
Photographer and film maker Stephen Alvarez produces global stories about exploration, adventure and culture. Alvarez has been a National Geographic Magazine photographer since 1995. He has published over a dozen stories with the magazine, including the discovery of an ancient Incan... Read More →
avatar for Tiina Jaatinen

Tiina Jaatinen

Sr Comm Mgr, Microsoft
Tiina Jaatinen is the Editor in Chief for Microsoft’s Lumia Conversations blog, one of the most influential corporate and technology blogs in the world. She oversees a team of superstar editors, bringing alive stories about the latest technology, innovations and people shaping the... Read More →
avatar for Alice Keating

Alice Keating

VP Sales & Mktg, National Geographic Creative
avatar for Richard Kelly

Richard Kelly

Photographer, Indigo Factory Inc
Tech + Art I photograph people for publishers and organizations. I teach photography and the art of commerce I write about the business of art and photography I host a webinar Evolution / Revolution for ASMP I am a father of a 10 year old tech artist geek girl I like Documentaries... Read More →

Saturday March 14, 2015 9:30am - 10:30am CDT
Hyatt Regency Austin Texas Ballroom 2-3

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