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Sunday, March 15 • 9:30am - 10:30am
My Data Belongs to Who?

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
In the early days of radio, the revenue model was to sell radio sets. But households only need a finite set of radios. More valuable than the radio itself was the information that the radios could receive. And the business model shifted from hardware to advertising -- a share in the information.
Today we're at the dawn of the age of connected devices. As with radio, value ultimately comes not from the hardware, but from the data and the information it represents. From wearables to smart homes, and self-driving cars to genomics, we're collecting unprecedented quantities of data, much of it incredibly personal.
In this world of ubiquitous measurement, who should be entitled to a stake in all of this data? What is the impact of user agreements on the data coming off of wearables and other devices? With larger players entering the wearables space, it's becoming a big deal who owns the data and why.

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avatar for Rachel Kalmar

Rachel Kalmar

Data Scientist, Sensored
Rachel is a data scientist at Misfit Wearables, where she wrangles noisy data and tries to quantify anything and everything she can. A Stanford neuroscience PhD, she's spent over a decade using data to explain, predict and influence behavior. She is active in the Bay Area hardware... Read More →
avatar for Ernesto Ramirez

Ernesto Ramirez

Program Director, Quantified Self Labs
Ernesto Ramirez is the Program Director at Quantified Self Labs, and co-curator of the American and European QS conference and event programs. As the lead editor for QuantifiedSelf.com he communicates about how self-tracking and personal data are impacting culture and society. He... Read More →

Sunday March 15, 2015 9:30am - 10:30am CDT
JW Marriott Room 205

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