Given that startups based on the coasts receive more than seventy percent of all venture capital in the US, it may seem like a given to focus attention on seeding your product in those places, too. There are some key advantages to focusing on growth in less obvious markets. Less competition, lower rents, and communities that are more appreciative of tailored outreach just to name a few. Don't make the mistake of thinking of Chicago, Dallas or Atlanta as secondary markets!
StyleSeat CEO Melody McCloskey and Ligaya Tichy, who has worked at Yelp and Airbnb, will share data and insights from their experiences building leading marketplaces that have seen rapid growth in unexpected places.
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