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11,217 official + unofficial events during SXSW
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Sunday, March 15 • 12:30pm - 1:30pm
YouTube Grows Up: Community and Culture

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Today's superstars are clocking millions of eyeballs each week on their new content, raising and earning millions of dollars, and doing it all outside of the network and studio systems on sites like YouTube or Vine. They haven't completely replaced traditional stars (yet), but are the new famous for the under-30 crowd. The medium of digital-first video relishes in embracing direct connection, collaboration, and a seemingly low barrier to entry for fans to become creators in their own right. How can this new style of celebrity shape pop culture, change the meaning of fame and how will it interact with the establishment over time? How do the niche-famous deal with privacy, and the lure of crossing over to the mainstream? This panel explores the variety of paths the new content creators can and are taking to building their communities and creativity, and debates whether Hollywood is the be-all, end-all, or if creators have a chance to build a truly new medium that is self-sustained.

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Speakers
avatar for Corey Lubowich

Corey Lubowich

Dir/Producer, StarKid Productions/Luboworks Productions
Corey is a multi-hypenate director-producer-designer and brunch-enthusiast fascinated with the intersection of old school art and new fangled technology, and how it can be used to tell new stories. Past projects have included the weekly YouTube comedy series "Tin Can Brothers", The... Read More →
avatar for Rae Votta

Rae Votta

Reporter, SideChef
Rae Votta is obsessed with obsession. She has her Masters in the linguistics of fan communities from the University of Georgia and has applied that degree to her work in the digital and entertainment industries. She has managed some combination of social media, blogging, PR and fan... Read More →
avatar for Sarah Weichel

Sarah Weichel

Digital Talent Mgr, Talent Manager
avatar for Megan Westerby

Megan Westerby

VP of Mktg, SideChef
Megan Westerby, Vice President of Marketing for the Collective Digital Studio, is an expert in social media strategy, online branding, marketing and new media storytelling. As Social Media Senior Coordinator at The Recording Academy, she was instrumental in expanding digital reach... Read More →


Sunday March 15, 2015 12:30pm - 1:30pm
ACC Room 12AB Austin Convention Center

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