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Sunday, March 15 • 3:30pm - 4:30pm
No Additives or Ads: Mr P Terry On Modern WOM

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Join us as we inspect the successful word-of-mouth advertising world from P. Terry’s. Ever since the opening of the first P. Terry’s Burger Stand in 2005, Mr. Terry has not once utilized mass advertising and P. Terry’s now has 9 locations. That's real money, folks. Mr. Terry’s modern approach to business is simple: he spends extra on fresh product, instead of spending exorbitant amounts on advertising. Mr. Terry’s solution to the depersonalization of business (and food) is as easy and innocent an answer as any – he has removed the middleman entirely. Patrick Terry has stood in the face of big advertising and chosen his consumer above all. Please join us for an informative and entertaining core conversation with Austin’s very own beloved Patrick Terry and learn a little more about your favorite or new favorite burger stand. Is this madness pure luck, or the new WOM model thanks to social media? We welcome a lively debate and Q&A!

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avatar for Heather Carmichael

Heather Carmichael

CEO, Kelleher Communications Inc
Heather Carmichael is CEO of Kelleher Communications, a business-consulting firm that specializes in managing startup growth, media relations, and guerrilla business development. She works with organizations up to 1000 employees, energizing and accelerating the way employees think... Read More →
avatar for Patrick Terry

Patrick Terry

Co-Founder & CEO, P Terry's Burger Stand
Patrick Terry grew up near Abilene, Texas. If you know anything about West Texas, there’s still not much to do out there, so folks spend time hanging out at restaurants. For Patrick, it was Mack Eplen’s hamburger stand. His second home became his inspiration, with the happy memories... Read More →

Sunday March 15, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Texas Ballroom 1

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