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Saturday, March 14 • 11:00am - 12:00pm
Reinventing the Car Customizer Again

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In 2009 we attempted to put a new spin on configuring a car by adding some fantasy and fun to an otherwise tedious journey in the shopper funnel. The results were astounding. The "Customizer" became a lightning rod for creativity in a space typically owned by functionality. Many future car customization in the online space followed suit.
Presented by Team Detroit.

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avatar for Christian Colasuonno

Christian Colasuonno

Exec Digital Producer, Team Detroit
Christian is a seasoned integrated producer who leads the digital & content studio production teams at Team Detroit. With over 12+ years of production experience, Christian has helped guide award winning campaigns across multiple mediums for some of the largest brands in the world... Read More →
avatar for Stuart O'Neil

Stuart O'Neil

Executive Creative Director, Team Detroit
Stuart is an Executive Creative Director at Team Detroit. He has worked at Team Detroit for 8 years inspiring teams to develop award-winning ideas such as Mustang Customizer, an orange puppet named Doug, and launching the Ford brand on Vine. He also leads all creative for Ford.com... Read More →

Krysty Sagnia

SVP/Managing Partner, Team Detroit
avatar for Andrea Zuehlk

Andrea Zuehlk

Car Digital Mktg Mgr, Ford Motor Company
Andrea is a Digital Marketing Manager at Ford Motor Company. She has been with the blue oval for nearly 9 years, starting as a Powertrain Engineer, then transitioning to the logical next step of digital marketer. She has worked on every US car launch since 2011, delivering award-winning... Read More →

Saturday March 14, 2015 11:00am - 12:00pm
Trinity Hall Trinity Hall 311 E 5th

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