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Sunday, March 15 • 11:00am - 1:30pm
Digital Body Language

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
Prerequisites:
None.
What to Bring:
Bring Your Laptop, Bring Any Marketing Materials for You or Your Client.
You have 0.05 seconds to make a good first impression online. In those 50 milliseconds you have to hook someone and convey your brand messaging, encourage clicks and build trust. Most important, this happens before a user reads any of your content, headlines or descriptions. You have to capture their attention with your website’s nonverbal cues or your digital body language.
Whether you run a business, work for a corporate brand or just want to better understand online human psychology this workshop is for you.
As a human behavior hacker, I’m going to show participants how to use the latest groundbreaking research to optimize advertisements, websites, social media profiles, online videos, print materials and emails. We will cover a wide array of online human behavior science such as:
*Using eye patterns to know how a user consumes your content.
*Using images congruent with your branding.
*The science of color psychology on customers and readers.
This is a science based workshop, we will be using the latest research on online human behavior.
Participant Takeaways:
-Completed Self-Assessment for Website, Social Media Profiles and/or Marketing Materials
-Learn the 10 Digital Laws of Human Behavior
-An Integration Map and Action Steps
-A New Way to Interact Online
Timeline:
Hour One: Digital Body Language Science Overview
15 Minute Break
Hour Two: Case Studies and Partner Activities

View official listing on sxsw.com

Speakers
avatar for Vanessa Van Edwards

Vanessa Van Edwards

CEO, Science of People
Vanessa Van Edwards is the lead investigator at Science of People, a human behavior research lab. She is a Huffington Post columnist and published author. Her innovative work has been featured on NPR, Business Week and USA Today. She regularly gives keynotes and appears in the media... Read More →


Sunday March 15, 2015 11:00am - 1:30pm
JW Marriott Salon G 110 E 2nd St

Attendees (0)