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Friday, March 13 • 11:00am - 12:00pm
What Is A Brand Now Anyway?

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It used to be so simple. Brands were meant to assure the quality of a product that manufacturers sold and consumers bought. But in the digital age, connectivity and community bring immediate transparency to most products, begging the question what function brands serve now? Digital platforms invite, almost require that producers have voices, hold conversations, build relationships – behave more like people than manufacturers. And now consumers themselves take an active role in shaping the reputation and nature of brands almost in real time. Reputations can be sullied so quickly online, but can they be rebuilt and reformed? We ask three prominent brand marketers to reflect on the big question – how has the digital revolution changed the value and purpose of a brand?
Presented by Media Post

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Speakers
avatar for Laura Gordon

Laura Gordon

VP Brand Innovation, 7-Eleven
Laura Gordon is 7-Eleven’s Vice President, Marketing and Brand Innovation. In this role Laura is responsible for the overall development and execution of marketing initiatives for 7-Eleven products and services in the United States and Canada. In addition, Laura leads our efforts to aggressively accelerate brand development by optimizing our proprietary brands and consumer insights. Her team has responsibility for Consumer Insights/CRM... Read More →
avatar for Vinoo Vijay

Vinoo Vijay

Exec VP/Chief Mktg Officer, TD Bank
Vinoo Vijay is Chief Marketing Officer and Head of Corporate and Public Affairs at TD Bank, America’s Most Convenient Bank®. In his role, he is responsible for overseeing all marketing initiatives and branding strategies at TD Bank.
avatar for Russell Wager

Russell Wager

VP Mktg, Mazda
As vice president of marketing for Mazda North American Operations, Russell Wager is responsible for all marketing communications for the company’s U.S. Operations. Wager, an industry veteran with more than 25 years of experience, is responsible for print and electronic advertising, social media, MazdaUSA.com functions, public relations, brand experience, auto shows, CRM and digital. In addition, Wager manages the relationship with the... Read More →
JW

James Ward

EVP Chief Strategy & Integration Officer, Doner Partners LLC


Friday March 13, 2015 11:00am - 12:00pm
Sheraton Austin Capitol Ballroom 701 E 11th St

Attendees (8)