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Sunday, March 15 • 12:30pm - 1:30pm
Elevated Creativity: Visually Exploring Culture

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Too often creativity and data are seen as rivals, with artificial intelligence the villain in the plot against human artistry and autonomy. But data can be more than target profiles, user clicks, and discreet surveillance.

For example, “data” can be the language we use across press articles, social media posts, forums and other cultural sources to describe the way we act, think, and feel. Technology allows us to map these rich repositories in ways humans can’t. It can see relationships and form connections - at superhuman scale - that bolster creative thought and inspiration instead of restricting it.
By visually mapping culture, we can create an elevated space for creative thought and insight. This data-sphere becomes a place of inspiration, where human ingenuity and data-driven technology meet, using a more collaborative “Augmented Intelligence” to trigger new ideas like never before.

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avatar for Sinan Aral

Sinan Aral

David Austin Professor @ MIT / Chief Scientist @ Humin, MIT Sloan School of Management
Sinan is a Scientist and an Entrepreneur: He is the David Austin Professor of Management at MIT, where he holds joint Professorships in the IT and Marketing groups and co-leads the Initiative on the Digital Economy. He was the Chief Scientist at SocialAmp, one of the earliest social... Read More →
avatar for Dan Buczaczer

Dan Buczaczer

VP Creative Partnerships, Publicis Groupe
Honestly, Dan Buczaczer hates most advertising. Always has. That is what has motivated him throughout his career to find more personal, relevant and interesting ways for marketers to communicate with their customers. Dan currently does this by collaborating with digital startups... Read More →
avatar for Young Guru

Young Guru

Mix Engineer, MIT Sloan School of Management
Legendary mix engineer, Gimel “Young Guru” Keaton is the man behind the iconic sound of world-renowned artist Jay-Z. Over the course of the last twenty years Guru has become one of the most influential minds in audio engineering. Initially known for his award-winning audio mixes... Read More →
avatar for Oscar McLennan

Oscar McLennan

Creative Strategy Dir, Quid
Oscar McLennan, Creative Strategy Director at Quid, focuses on fusing creativity with data analytics to spark inspiration and insight.

Sunday March 15, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 2

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