There's a disturbing subtext to the message that “the only way to make money on the internet is to sell advertising”. It produces a nihilistic assumption that it's not worth the effort to try something new. In other words: give up kid, life is over, you've lost before you’ve begun.
Have the big ad-driven social networks already convinced us that advertising and the buying and selling of personal data are the only ways to sustain a digital business?
Paul believes that we are living at a pivotal period of the Internet, one that is teaching us both what’s right and great about it — and what’s gone horribly wrong. What we do with this knowledge going forward is what has inspired Ello: an ad-free social network that is lighting a revolution for a cleaner digital world.
In this session, Paul will discuss the importance of imagining a better world. Attendees will walk away with actionable steps towards building a profitable business that stays true to its roots.
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