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Tuesday, March 17 • 11:00am - 12:00pm
Contextual Mobile UX in the Beacon Wearable Age

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In the mobile era, the air in nearly every store, museum, mall, park, concert, and stadium is increasingly influenced by the digital. From search and social to shopping, users want the speed and experience of the online world, offline–and the same players that took half the pie with ecommerce have now set their sights on the physical store.
With beacons rolling out across the country, the age of contextual mobile experiences is upon us. Thanks to these devices, we’re on the verge of seamless digital enhancement for our offline lives. This panel will discuss some of the coolest ways that smarter phones could help us in the very near future.
Presented by InMarket.

View official listing on sxsw.com

Speakers
avatar for Jennifer Bordner

Jennifer Bordner

Mobile Mktg, Gap
CH

Chris Hiland

Chief Strategy Officer, BPN
Chris Hiland is Chief Strategy Officer of BPN, bringing almost 20 years of growth management and fiscal expertise to his role. He is responsible for the agency’s North American product portfolio and leads the agency’s relationship with Walgreens.
LK

Laura Kelso

Mobile Prod Owner, Whole Foods Market
In her 15+ year career, Laura has amassed broad experience working with food and travel consumer brands. She is a seasoned Product Manager, adept at evaluating, articulating, and prioritizing product initiatives across apps and the mobile web.
avatar for Craig Kostelic

Craig Kostelic

Head of Sales, Bon Appetit & Epicurious
Craig Kostelic is the Head of Digital Sales for The Food Innovation Group where he is responsible for the digital sales and monetization strategy across Bon Appetit, Epicurious and The Food Innovation Group Shopper Network.
avatar for Sohrab Pirayesh

Sohrab Pirayesh

VP, Design & UX, inMarket
Sohrab brings over 10 years of interactive design experience to inMarket. He's a hands on creative team leader driven by growth as it relates to products, brands, and strategies across disciplines and touch points. In all his work, Sohrab's process begins with empathy and how it can... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

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