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Sunday, March 15 • 12:30pm - 1:30pm
How to Craft Culturally Relevant Health Messages

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The U.S. Department of Health and Human Services is best known to most audiences as the office that leads implementation of the Affordable Care Act. One of the impacts of ACA has been the elevation of the Office of Minority Health, which annually reaches millions of consumers, community-based organizations and laypeople through culturally and linguistically appropriate health messaging. This session would focus on how health professionals and journalists can create successful, viral and culturally relevant health messaging as the country becomes increasingly racially and ethnically diverse. For the first time this fall, for instance, U.S. public schools will enroll a minority-majority student body -- in the next twenty years, the majority of the workforce is expected to be comprised of racial and ethnic minorities. We will discuss the how OMH has carved out a niche within government agencies and externally, influencing health policy and strengthening community engagement.

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avatar for Elizabeth Perez

Elizabeth Perez

Public Health Advisor & Health Communication Specialist, Office of Minority Health at the US Department of Health and Human Services
Elizabeth Perez is a Public Health Advisor and Communications Specialist at the Substance Abuse and Mental Health Services Administration (SAMHSA). At SAMHSA, Elizabeth manages their Public Engagement Platform, which manages various agency communication efforts with the public, including... Read More →
avatar for Richard Washington

Richard Washington

Digital Media Specialist, Office Of Minority Health Resource Center
Richard Washington is the Digital Media Specialist at the Office of Minority Health Resource Center. He has experience working with organizations from the private and public sectors. With a background in Marketing, Richard specializes growing brand awareness via new media.

Sunday March 15, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 201-202

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