Facebook. LinkedIn. Twitter. They’re household social channels we’ve experimented with and grown accustomed to over the years. But what would happen if social entrepreneurs fueled by hundreds of millions in capital applied social principles to entire industries? And what would that mean to the brands trying to have more direct conversations with the customers and prospects? It would represent a monumental shift in the social industry. And it’s happening.
More than $1 billion has been invested in the networks that are defining and capturing millions of professionals in entire industries – education, healthcare, technology, architecture/design, and many others. They’re connecting buyers and sellers in more direct ways, fostering direct conversations between users, and reshaping how brands think about reaching and engaging with their users. It’s the great unbundling of social and it's happening now.
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