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Friday, March 13 • 3:30pm - 4:30pm
Fear, Shame, Empathy & More Ways to Change Behavior

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In this entertaining and provocative session, Daniel Pink — best-selling author of "Drive" and "To Sell is Human" and host and co-executive producer of NatGeoTV’s “Crowd Control” — will look at the science and practice of behavior change. He’ll show how subtle changes in environment can dramatically affect what people do. And he’ll explore the power (and limits) of techniques from fear to gamification to empathy to distraction. You’ll leave with a some smart tips on changing the behavior of those in your workplace, school, or home.

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avatar for Daniel Pink

Daniel Pink

Daniel H. Pink is the author of five provocative books — including three long-running New York Times bestsellers, A Whole New Mind, Drive, and To Sell is Human. Dan’s books have been translated into 34 languages and have sold more than 2 million copies worldwide. He is also host... Read More →

Friday March 13, 2015 3:30pm - 4:30pm CDT
ACC Exhibit Hall 5

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