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11,217 official + unofficial events during SXSW
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Tuesday, March 17 • 12:30pm - 1:30pm
Redefining Realness for Brands On Twitter

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When a brand makes a mistake on Twitter, people rejoice in a poor social media manager’s plight. You’re likely familiar with flubs like DiGiorno's unfortunate misunderstanding of a hashtag, US Airways' accidental photo essay, the American Red Cross’s beer-filled camping trip or Chrysler’s angst against Detroit drivers. Fear about messing up or worrying too much what followers think makes brands less creative. Yes, a brand can get right up to the line without crossing it. They can jump onto a trending topic and nail it.
CPG brands like Denny's and even media brands like Mashable and Engadget get sassy on the daily, converting haters and trolls into life-long brand advocates in the process – and having fun, too. This panel will offer simple, uncomplicated advice to help brands stay smart and creative. And if they do mess up, we’ll talk about how they can bounce back with class, without soiling their pants in the process.

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Speakers
avatar for Marie Bonaccorse

Marie Bonaccorse

Family Care Social Media & Community Mgr, Procter & Gamble
Marie is the social media & community manager for some of Procter & Gamble’s largest and most iconic brands. She breathes life, laughter and fun into Bounty, Charmin and Puff’s social media.
avatar for Bianca Buckridee

Bianca Buckridee

Success Dir, Sprinklr
Bianca Buckridee most recently led Social Media Operations & Strategy at JPMorgan Chase, where she was responsible for building out the bank’s social customer service channels, including @ChaseSupport. Her team was the first at Chase to cross multiple lines of business – with... Read More →
avatar for John Colucci

John Colucci

Engagement Editor, Engadget
He began his career in media, becoming a teen correspondent for CBS News at the age of 17. In a turn of events, he ended up doing project management for Old Navy and Virgin America over the years, the latter shifting into a social media role where he secured Boo, The World's Cutest... Read More →
avatar for Mariali Hackman

Mariali Hackman

Social Media Manager, Procter & Gamble
Latina, mom, wife, sister, sassy tweetress, bacon connoisseur, coffee addict, nerd, geek and ray of sunshine.
CW

Christina Warren

Sr Tech Analyst, Mashable
Christina Warren is Mashable's Senior Tech Analyst, where she writes about technology, mobile computing, development and design, with a focus on the intersection between new media and technology. She has been featured on CNN, NPR, Bloomberg, WSJRadio, the BBC, Fox News and Marketplace... Read More →


Tuesday March 17, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd

Attendees (0)