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Friday, March 13 • 12:30pm - 1:30pm
Using Data to Create Rich User Experiences

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Consumers are leaving a trail of data signals online as they engage with brands, consider, shop and buy them: brand goods and services. These data trails, when combined with analytics and behavioral science, can help create rich, relevant experiences that deliver value to the consumer and drive conversion to brands. However, to generate these insights and deliver relevant experiences, brands and agencies must open up to a new model of co-creation.
Presented by Team Detroit.

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avatar for Mike Baker

Mike Baker

Co-founder Pres & CEO, DataXu
Mike is a regularly published thought leader, and frequently speaks at business and marketing events, sharing his passion for data-driven marketing and digital transformation. Quoted in numerous publications including the Wall Street Journal, Forbes and Advertising Age, his unwavering... Read More →
avatar for Subu Desaraju

Subu Desaraju

SVP Integrated Mktg, Team Detroit
Subu Desaraju is an accomplished digital marketing executive with over 16 years of industry experience. He has led digital program strategy and analytics for Fortune 500 clients across verticals. Subu specializes in developing transformational marketing initiatives that deliver positive... Read More →
avatar for Scott Lange

Scott Lange

Group Creative Dir Midwest, Google
I currently work for The Zoo at Google, as the Midwest Creative Lead. I earned a Bachelors of Fine Arts in Graphic Design from the College for Creative Studies in Detroit, Michigan.
avatar for Andrew Martin

Andrew Martin

VP Planning Dir, Team Detroit
I currently work at Team Detroit as Planning Director on the Ford brand in the US, where this year’s highlights include launching a new Mustang around the globe, thinking through the future of Mobility, and helping guide the real-time marketing efforts in our Content Studio.

Friday March 13, 2015 12:30pm - 1:30pm CDT
Trinity Hall Trinity Hall

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