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Friday, March 13 • 5:00pm - 6:00pm
When Quickies Aren’t Satisfying: Loyalty on Social

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The social media payoff is expected to be nearly instantaneous. You like it? Click “buy now,” get a discount code or print a coupon. But several industries don’t have that luxury of the quick link of social to sale. The reality is that many brands often sell product across multiple markets (and countries) that cost thousands of dollars. And that business scenario doesn't lend itself to a quick click to buy. But that doesn't mean these brands can't leverage social in their long purchase cycle or implement social to improve life after purchase. Hear how executives at General Motors, Marriott Rewards, and Polaris have connected the dots from consideration to purchase to post-purchase in a way that builds long-term relationships with their millions of diverse, online consumers. Key topics will include: combatting complex, lengthy sales cycles and building long-term relationships with potential/recent/unlikely consumers–all while managing multiple international brands.
Presented by Oracle

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Erika Brookes

VP of Oracle Social Cloud, Oracle
avatar for Rebecca Harris

Rebecca Harris

Global Social Media Strategist, General Motors
I’ve been at GM for 23+ years and it has been a terrific ride as I’ve had the opportunity to work in several different areas and experience multiple assignments across the organization.
avatar for Michelle Lapierre

Michelle Lapierre

Sr Dir Customer Experience and Social Media, Marriott Rewards
Michelle is on the leadership team of Marriott Rewards, voted best hospitality loyalty program with 18 brands in 72 countries and over 48 million members worldwide. She sets the strategic direction for the Marriott Rewards social media channels to drive new member enrollment, engagement... Read More →
avatar for Holly Spaeth

Holly Spaeth

Manager, Interactive Media & Content, Polaris Industries
Holly Spaeth is a digital marker with a background that varies from SEO to Sponsored Search to Social Media Strategy. She is responsible for creating specialized social media departments at two separate digital marketing agencies and brought this know-how to a third to advance their... Read More →

Friday March 13, 2015 5:00pm - 6:00pm CDT
Radisson Town Lake Riverside Ballroom

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