Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

Back To Schedule
Monday, March 16 • 12:30pm - 1:30pm
Community-Driven Apps Defining What’s in Style

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Instagram, Tumblr and other visual web apps and sites are filled with photos of cool fashions, but trying to purchase those items can often be a pain-point for consumers, as is evident by the comments on just about any fashion item. Try typing in “little black dress” into a search engine and you get 158 million results. Good luck with that!
In this panel, fashion thought leaders and founders from a new breed of fashion shopping apps will explore the evolution of how consumers are finding inspiration in the ways they not only shop online or via mobile apps, but find the exact items that are right for them. The panelists will for the first time expose insights and metrics to lay down proof points on how rallied communities can power a more effective shopping experience, while creating a clear path from the visual web towards purchase by integrating social media, people-powered search and activated communities.

View official listing on sxsw.com


Eliza Brooke

Staff Writer, Fashionista.com
avatar for Jess Lee

Jess Lee

Co-Founder & CEO, Polyvore
Jess Lee is CEO and Co-Founder of Polyvore. Prior to co-founding Polyvore, Jess was a product manager at Google, where she worked on Google Maps and launched features like My Maps and draggable driving directions. Jess has a degree in computer science from Stanford University.
avatar for Michelle Persad

Michelle Persad

Fashion Editor, The Huffington Post
Michelle Persad is the fashion editor at the Huffington Post. She worked her way up starting as a Women's intern in 2012 and eventually moved to the Style team where she now oversees market work, styling, long-form fashion features and fashion week coverage in New York and Europe... Read More →
avatar for Tim Weingarten

Tim Weingarten

CEO & Co-Founder, The Hunt
Co-Founder and CEO of The Hunt, a community powered mobile app that is transforming the way that people shop online. By empowering peers to suggest products for each other, The Hunt taps into the personal shopper inside all of us and creates a positive community centered on fashion... Read More →

Monday March 16, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 206