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Saturday, March 14 • 11:00am - 12:00pm
Patagonia: Why Business Is Good for the Planet

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At its core, Patagonia is a group of activists and adventurers with a personal responsibility to address the environmental crisis. It’s also a business that builds some of the planet’s most advanced apparel, while changing the way products are made and consumed. The company has caused many to ask “why would they ever do something like that?”
Patagonia’s answer: Why not? Why shouldn’t we open-source our best innovations with our toughest competitors? Why shouldn’t we build the best product yet encourage customers to repair the one they already own? And why shouldn’t an apparel brand champion to tear down deadbeat dams?
CEO Rose Marcario is a former CFO in charge of carrying out Patagonia's legendary mission. Under her tenure, profits have increased, the company released a feature-length documentary, launched a new venture fund, and shared a revolutionary, plant-based rubber with competitors. She’s proving that good business can be good for the planet – in fact, it must be.

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avatar for Joel Makower

Joel Makower

Chairman & Exec Editor, Greenbiz
For more than 20 years, Joel Makower has been a well-respected voice on business, the environment, and the bottom line. As a writer, speaker, and entrepreneur on corporate sustainability practices, he has helped a wide range of companies align environmental goals with business st... Read More →
avatar for Rose Marcario

Rose Marcario

CEO, Patagonia
Rose Marcario assumed the role of President and CEO of Patagonia in January 2014. Prior to this, Marcario served as CEO of Patagonia Works, the parent company of Patagonia, Inc., Patagonia’s COO and CFO.

Saturday March 14, 2015 11:00am - 12:00pm CDT
Hilton Austin Downtown Salon D

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