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Monday, March 16 • 11:00am - 12:00pm
Stand Out and Break In: Startup Go to Market Guide

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If you thought securing funding or building your product was the hard part -- think again. Learning how to approach your market and show clients the value of your solution can prove to be a huge challenge. However, you don’t have to go it alone. The truth is that nearly all companies either want to be like a startup or be a startup’s friend. Now is the time to take advantage of the relationships that will help your business grow, and with the right strategy you can make a big impact. Join Colleen Hayes, IBM Director of Ecosystem Development, to learn how to plan your go-to-market strategy and leverage the right partnerships to your advantage. Colleen will be joined by two successful entrepreneurs – Eric Gore, President of MutualMind, and Michael Gresty, CEO of Rifiniti – who will share their secrets of success.
Presented by IBM

View official listing on sxsw.com

Speakers
EG

Eric Gore

Pres, Mutual Mind
avatar for Michael Gresty

Michael Gresty

CEO, Rifiniti
CH

Colleen Hayes

Dir, IBM Ecosystem Dev Startups, Academia & Mktg, IBM
Colleen Hayes is currently Director - Worldwide Startups, Academia and Marketing for IBM Ecosystem Development organization. In this role, she is responsible for advancing IBM’s strategic growth initiatives building a global ecosystem. Her scope of leadership includes execution... Read More →
avatar for Irina Mladenova

Irina Mladenova

Pres & EVP Prod Strategy, Rifiniti
With her interdisciplinary experience covering real estate, urban planning, sustainability, and technology assessment, Irina leads Rifiniti’s strategy and continuous enhancement of Rifiniti’s workplace business intelligence solution. Previously, she served as VP Research and Consulting... Read More →


Monday March 16, 2015 11:00am - 12:00pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

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