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Monday, March 16 • 3:30pm - 4:30pm
IBM and Twitter: The Future of Digital Engagement

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The nature of relationships between individuals and organizations has changed dramatically in the data-driven age. To cut through the heightened noise of competing messages, brands have to be engaging storytellers and provide meaningful and personalized experiences for their audiences. But creating authentic engagement is still an elusive goal for most companies.
The panel will discuss the evolution of social and digital engagement, including the move from social media to deeper relationship building. The panelists will draw from their diverse backgrounds and experiences to share insights on cultural shifts and converging technologies that will enable new ways to communicate, work and co-create.
Presented by IBM

View official listing on sxsw.com

avatar for Brian Fanzo

Brian Fanzo

Chief Digital Strategist & Partner, Broadsuite
I Talk Fast and Tweet Faster
avatar for Bryan Kramer

Bryan Kramer

Social Business Strategist & CEO, PureMatter

Will Mayo

Sr Mgr Data Partnerships, Twitter

Maria Winans

VP Social Business & Industry Cloud Solutions Mkg, IBM
Maria Winans is Vice President of IBM Social Business Category and Industry Cloud Solutions Marketing, where she is responsible for helping IBM clients achieve overall business effectiveness with a solutions-centric approach creating value for the line-of-business. She maintains her... Read More →

Monday March 16, 2015 3:30pm - 4:30pm
Radisson Town Lake Riverside Ballroom 111 E Cesar Chavez

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