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Sunday, March 15 • 12:30pm - 1:30pm
Screw Privacy, Just Give Me Value for My Data

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
The value exchange between consumers and businesses is one of the fundamentals of modern marketing. However, the marketplace has generally treated the practice of gathering and analyzing big data as a trade secret, creating an environment of standoffishness with everyday consumers. While companies have a responsibility to educate consumers on the fundamentals of their data collection practices, do consumers likewise need to be more aware of how companies use their personal data and hold accountable businesses that don’t deliver a benefit in return? Would an open dialogue about the data exchange increase engagement between businesses and shoppers, and create a more mutually beneficial environment where companies sell more and consumers are happier with their purchases? Join Bazaarvoice CMO Lisa Pearson and Lee Maicon, Chief Strategy Officer at 360i, as they discuss the issue of data literacy and the data value exchange between shoppers and businesses.

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avatar for Lee Maicon

Lee Maicon

Chief Strategy Officer, 360i
Lee Maicon is Senior Vice President of Strategy at 360i. In this role, Lee oversees a team of strategists and planners who understand human behavior in the digital age. Armed with consumer insights, the team collaborates with brands to find the right currency and motivation to help... Read More →
avatar for Lisa Pearson

Lisa Pearson

Chief Mktg Officer, Bazaarvoice
Prior to joining Bazaarvoice, Lisa led both marketing and agency teams for a variety of Fortune 100 companies, including American Express, Dell, IBM, Johnson & Johnson, and Procter & Gamble. She has been a principal in leading NYC agencies including DeVries and Euro RSCG.

Sunday March 15, 2015 12:30pm - 1:30pm CDT
JW Marriott Room 404