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11,217 official + unofficial events during SXSW
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Monday, March 16 • 12:30pm - 1:30pm
Ghost Economy

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Retailers Beware: You’re about to get the crap scared out of you. A Ghost Economy haunts you and all corners of retail, where products are marketed and sold that don’t exist and up to 25% of sales occur at zero or negative margin. The plot thickens when considering a lack of enough eyes, hands and analysts to manage the business, minimizing opportunities for personalized retail interactions. A perpetual disconnect between data, marketing and C-level teams creates an $800B profit loss for retailers worldwide. Holy crap! What’s a retailer to do? Former Gartner analyst now CMO of retail software company OrderDynamics Kevin Sterneckert will explain why retailers face this problem and how they can avoid a tragic fate. Joe Skorupa, editor-in-chief of RIS News, former Forrester analyst Kelland Willis, and VP of Ecommerce at Brooks Brothers Cindy Lincks join Kevin to tell a chilling story that’ll have retailers rethinking how to merchandise and market in a connected, responsive retail world.

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Speakers
avatar for Cindy Lincks

Cindy Lincks

VP of Ecommerce, Brooks Brothers
Cindy Lincks is the VP of Direct at Brooks Brothers, managing BrooksBrothers.com and Contact Center. Before joining Brooks Brothers, Cindy has consulted in the web analytics space at Coremetrics and Ogilvy, working in the retail, b2b, content and travel verticals.
avatar for Joe Skorupa

Joe Skorupa

Editorial Dir, RIS News
Before becoming group editorial director of RIS News, Joe was editor of Hospitality Technology, Consumer Goods Technology and VSR magazines. All are media franchises of Edgell Communications, which Joe joined in 2001. In 2002, the American Business Press judged a series of columns... Read More →
avatar for Kevin Sterneckert

Kevin Sterneckert

CMO, Orderdynamics
With more than 20 years of comprehensive retail experience, Kevin brings a keen understanding of the challenges retailers face to his role as CMO. Previous to his appointment to CMO of OrderDynamics, Kevin served as a Gartner Research Vice President and lead retail analyst where he... Read More →
avatar for Kelland Willis

Kelland Willis

Sr Mgr, SMB Solutions, SAP
Kelland is an associate analyst at Forrester serving the eBusiness and channel strategy professionals. She joined Forrester after working in Beijing for three years. While in Beijing, she worked as a consultant at Larkin Trade International, an import and export compliance consulting... Read More →


Monday March 16, 2015 12:30pm - 1:30pm
Hyatt Regency Austin Hill Country ABCD 208 Barton Springs Rd