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Sunday, March 15 • 3:30pm - 4:30pm
Academic Research Can Go Almost Viral Too

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Can a bad hair day nix your raise? Why is it risky to pitch an idea that is too perfect? These topics are headline fodder for stories about academic research by Stanford Graduate School of Business professors.
In this interactive conversation, we’ll share how we turn potentially dry academic studies into engaging stories, and deliver them on a multitude of publishing platforms, including our website, print magazine, and syndication partners, and to more than 230K Twitter followers. For those who find original content creation challenging, we’ll reveal how we work with faculty to retain academic rigor while telling stories that people want to read and share.
We’ll also discuss effective ways to extend the reach of your content via the web and social media, how to customize content for your own properties and mass media partners, and why it’s important to recycle stories. Don’t worry, we won’t leave out old-school print – we’ll share ways we continuously reinvent our magazine.

View official listing on sxsw.com

avatar for Karen Lee

Karen Lee

Social Web & Email Strategist, Stanford Graduate School of Business
Karen Lee is the Associate Digital and Social Director in the Marketing & Communications team at Stanford Graduate School of Business. She joined Stanford in 2011 to lead the school's social media strategy and manage the school’s flagship profiles on Twitter, Facebook, LinkedIn... Read More →
avatar for Deborah Petersen

Deborah Petersen

Editorial Operations Mgr, Stanford Graduate School of Business
Deborah Petersen joined Stanford Graduate School of Business as the Editorial Operations Manager in 2013. She works with a team of writers, illustrators and photographers to tell the stories of faculty research for Stanford Business magazine, Insights, and other digital business magazines... Read More →

Sunday March 15, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Big Bend