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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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Saturday, March 14 • 9:30am - 10:30am
Will Digital Ads Adapt When Cookies Crumble?

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Browser-based cookie tracking was a standard advertising solution when users were limited to a single desktop machine. But, in a world dominated by mobile apps and multi-device usage, cookies are eroding as a viable way to reach the right users with the right messages at the right time. SocialCode co-founder and CEO, Laura O'Shaughnessy, will surface how to work smarter as the cookie crumbles. She’ll surface how Facebook, Twitter and Google are using social profiles to enable advertisers to target, message and measure audiences of one, across any device, with more relevant and sequential brand stories.

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Speakers
avatar for Laura O'Shaughnessy

Laura O'Shaughnessy

CEO, SocialCode
Laura O'Shaughnessy is the co-founder and CEO of SocialCode, an advertising company that makes the world's largest consumer brands successful on Facebook, Twitter and other social platforms.


Saturday March 14, 2015 9:30am - 10:30am
Hyatt Regency Austin Zilker Ballroom 3 208 Barton Springs Rd