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Friday, March 13 • 12:30pm - 1:30pm
How Big Data Helps Convert Fans into Customers

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With the right tools and resources, big data empowers big opportunities to increase ROI, wow your customers and drive conversions. But even with the right tools, do you know how to identify your high value fans who engage with your content? Are you able to find and use the right data to surprise and delight them? Do you know how to engage with them at the moment they are most likely to convert? Do you know enough about them to run campaigns that effectively convert them into paying customers? Learn how these market leaders are driving ROI and growing their businesses by using big data to identify, segment and target their most-likely-to-buy customers. It’s about customer lifetime value, and how big data can make your brand one driven by happy, loyal customers who come back for the experience, time and time again.
Presented by Umbel

View official listing on sxsw.com

avatar for Nick Goggans

Nick Goggans

Co-Founder, Chief Strategy Officer, Umbel

Rob Laycock

VP of Mktg, Indiana Pacers
avatar for Anthony Piedmonte

Anthony Piedmonte

Mgmt, Bon Jovi Management (BJM)
avatar for Peter Scott

Peter Scott

VP of Emerging Media, Turner
Peter Scott has been with Turner Broadcasting, an Time Warner company since 1989. He first started in the Video Journalist program at CNN, becoming an editor and cameraman for CNN news. He traveled the world for six years covering wars in Bosnia, the US invasion of Haiti, Presidential... Read More →

Friday March 13, 2015 12:30pm - 1:30pm CDT
ACL Live at the Moody Theater ACL Live

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