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Friday, March 13 • 5:00pm - 6:00pm
How Kids Changed the Way We Design for Adults

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Kids don’t have patience for user experience research. They don’t care what your marketing team wants, and they won’t make an effort to please your developers. They’re not loyal to your brand. And, of course, the youngest among them can’t even read.
But rather than thinking that kids are clueless, we need to view them as a clue to designing better digital products and services for people of all ages. After all, don’t your users sound a lot like the description above? Adults are also impatient, uncooperative, unloyal, and can — but won’t — read information on a screen!
By adapting your research and design processes to align with the preferences, cognitive abilities, social skills, and attention spans of kids — you’ll be better armed to create innovative, intuitive, and delightful products and services for adults.
This session will show you how to evolve your methodologies and take advantage of an emerging set of digital design principles inspired by today’s youngest users.

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avatar for Kerry Bodine

Kerry Bodine

Customer experience consultant, KerryBodine.com
Kerry believes that happy customers lead to happy shareholders. Her recent book, Outside In: The Power of Putting Customers at the Center of Your Business, helps business leaders understand the financial benefits of great customer experiences — and how their organizations must change... Read More →
avatar for Lisa Lindström

Lisa Lindström

CEO, Doberman
Lisa Lindström is a designer turned corporate leader. She’s the CEO at the award winning design consultancy Doberman in New York and Stockholm with clients such as Spotify, New York City, HBO, Google, and the health start-up Oscar.

Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Salon D

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