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Sunday, March 15 • 9:30am - 10:30am
Five Tips to Be a Design’s Surrogate, Not Parent

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Behind every design is a creator who breathed it into existence and nurtured it to maturity. But these creators don’t always know their role in the design cycle; many work on contract, and loving a design while knowing when it’s time to cut the cord can be the trickiest step in the process. Because transferring custody can leave a brilliant design without a rudder, taking steps to ensure its survival after your departure is essential to returning ownership to the parent company.
Ben Jordan, VP of Customer Experience at InVision, will discuss what a designer's role is during this period, how to work oneself out of the project gracefully, and how to be a surrogate instead of a parent to a design. Ben will use practical and real-life examples to help designers facilitate seamless transitions of a project's ownership back to a client while still maintaining the design's integrity, accessibility and usability.

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avatar for Ben Jordan

Ben Jordan

VP of Customer Experience, Invision
Ben Jordan, VP of Customer Experience at InVision, has 15+ years of design and development expertise. At InVision, Ben’s enabled more than 350,000 designers and their teams to collaborate and prototype efficiently. He oversees the many details that form a robust customer experience... Read More →


Sunday March 15, 2015 9:30am - 10:30am
JW Marriott Salon B 110 E 2nd St

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