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Friday, March 13 • 5:00pm - 5:15pm
The Contagion Cookbook

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There was a time when the power of what we now call "content creation" resided in the hands of the few—ad agencies, TV networks, record labels, and other dinosaurs. Things have changed. The parity between big budget and DIY production techniques has skyrocketed in nearly every field, while the number and caliber of new competitors for the cultural spotlight trace a comparable path.
How do enterprising creatives stand out in a world where fresh, engaging content is available in abundance, and the field of content creators grows more crowded with each day? The answer lies in learning to stimulate a true cultural wake—beyond popularity or "virality"—that fundamentally reshapes our cultural norms and behaviors.
Why do we propose with diamonds? Why do we drink Coronas with lime? "The Contagion Cookbook" examines the way seemingly organic cultural norms can be fabricated by the savvy content creator, and offers a framework for driving behavioral adoption on a mass scale.

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avatar for Marcus Collins

Marcus Collins

Exec Dir of Social Engagement, Translation
Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He currently leads the Social Engagement practice across the agency at Translation (translationllc.com), leveraging the psychological motivators that drive... Read More →

Friday March 13, 2015 5:00pm - 5:15pm CDT
ACC Ballroom C

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