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Friday, March 13 • 11:00am - 12:00pm
Digital Diversity: How Culture Impacts Digital

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We are becoming an increasingly diverse nation. In the U.S. alone, there is a new majority of people in seven of the nation's 15 largest cities. The change in these cultural dynamics provides new opportunities for businesses. And coupled with the rapid acceleration of new online trends in every part of the world, marketers need new strategies and approaches to connect with all of the people that matter to them.
To understand the role culture plays in the lives of three major groups: U.S. Hispanics, Asian Americans and African Americans, Facebook and Ipsos Media CT have partnered together. In this presentation, our teams will illustrate how culture influences attitudes, behaviors and priorities and how that influences the way people communicate online. We will also describe the expectations of multicultural consumers, plus explore how brands can engage with people in culturally relevant ways.

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avatar for Virginia Lennon

Virginia Lennon

SVP, Partnerships, Ipsos MediaCT
Virginia Lennon has over 20 years of market experience developing and executing research studies among U.S. Hispanic and Multicultural populations. As lead Multicultural Specialist, Virginia partners with Ipsos MediaCT clients to help them identify important trends and gain meaningful... Read More →
avatar for Christian Martinez

Christian Martinez

Head of US Multicultural Sales, Facebook
Christian Martinez is Head of US Multicultural Sales at Facebook, an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the company's sales initiatives focused on the US Hispanic market, and... Read More →

Friday March 13, 2015 11:00am - 12:00pm CDT
Hyatt Regency Austin Zilker Ballroom 2

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