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Saturday, March 14 • 11:00am - 12:00pm
Personalization for the People

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When companies overstep their boundaries with tactics that invade privacy, the results have been potentially disastrous — government investigations, consumer group complaints, and *gasp!* user abandonment. So how can marketers reach consumers in a targeted manner without compromising trust? By putting the consumer back in control. When done right, privacy is maintained, and the consumer gets exactly what he or she wants, at the right time, in the right location and on the device of choice. At the center of the privacy debate is the mobile device, the crux of the modern consumer’s life.
Meet the high ROI, targeted, digital promotion that is driving shoppers in-store, building the retailer’s brand and increasing sales. Relevant mobile marketing is moving beyond the geofence of your local mall and is coming to an airport, university or event center near you. Learn how localization capabilities are being combined with user-controlled personalization within the retail sector.

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Speakers
avatar for Jag Bath

Jag Bath

Senior Vice President, Product, RetailMeNot
Jag Bath has more than 15 years of global e-commerce experience with a focus on technology, product, marketing and international expansion. As the senior vice president of product at RetailMeNot, Inc., Jag sets the product vision and strategy, primarily for the company's flagship... Read More →
avatar for Lindsay Chastain

Lindsay Chastain

Dir of Digital Mktg Strategy, Sephora
avatar for Ari Levy

Ari Levy

Sr Tech Reporter, CNBC Business News
Ari Levy is CNBC's senior technology reporter in San Francisco. He joined in June 2014.
avatar for Sucharita Mulpuru

Sucharita Mulpuru

VP, Principle Analyst, Forrester Research
Sucharita is a principal analyst on Forrester’s eBusiness team where she focuses primarily on eCommerce, consumer behavior and trends in the online shopping space, technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising... Read More →


Saturday March 14, 2015 11:00am - 12:00pm
Hyatt Regency Austin Zilker Ballroom 2 208 Barton Springs Rd

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