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Friday, March 13 • 5:00pm - 6:00pm
Social Stars to Super Stars: Latinos on the Rise

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According to the U.S. Census, by the end of 2013, the total Latino population in the U.S. was over 54 million, making Latinos not only one of the fastest growing demographics, but also a powerful consumer force for major media companies and brands. So who are these new Latino influencers and how are they leveraging digital platforms to generate their own stardom and breakthrough to traditional media? This panel will feature industry veterans and emerging Latino YouTube talent discussing how Latino social stars are better engaging with audiences, as well as making themselves more appealing to advertisers, networks and studios. This includes monetization opportunities. We will also discuss how brands are looking at digital to incubate ideas and deliver more meaningful content to this market.

View official listing on sxsw.com

Speakers
DA

Daniel Aguilar

Photographer, MiTú Network
avatar for Drew Baldwin

Drew Baldwin

CEO, Tubefilter
A passionate and outspoken advocate of technological innovation, free speech, and unhindered creative expression, Drew is the founder and CEO of Tubefilter (tubefilter.com), creator and executive producer of the Streamy Awards, (streamys.org), and executive director of Social Media... Read More →
avatar for Doug Greiff

Doug Greiff

Co-founder, CCO, Mitú Inc
Doug Greiff is the Co-Founder and Chief Creative Officer of MiTu, a new Latino media brand and network of YouTube channels, that consists of the largest collection of Latino content creators and social influencers on the web.
avatar for Maiah Ocando

Maiah Ocando

Host/Actress/Author/Internet Personality, MiTú Network
Maiah Ocando is an explosive talent and rising superstar of the digital world who has conquered the Internet with her fresh and fiery insights on fashion and beauty. Her tireless energy, sharp sense of humor, and pop sensibility has quickly made her one of the most sought after Latin... Read More →
CO

Cris Ordaz

YouTube Makeup Guru, MiTú Network
Cris Ordaz, is a social influencer, content creator, and beauty guru on a mission to help women everywhere transform themselves from the inside out. On her YouTube channel, "MyMakeupCorner" Cris has inspired hundreds of thousands of young Latinas and now can be seen as co-host of... Read More →


Friday March 13, 2015 5:00pm - 6:00pm
ACC Ballroom F Austin Convention Center

Attendees (0)