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Friday, March 13 • 3:30pm - 4:30pm
Brand and Deliver: Creating Custom Branded Content

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These days, it seems like every production pro out there is creating custom branded content—whether for their own brand or for another company. But nobody makes it better – or funnier – than the folks at leading comedy website CollegeHumor.
Two often at the helm of CollegeHumor's branded content efforts – Spencer Griffin (Vice President, Big Breakfast; Executive Producer, CollegeHumor) and Luke Simmons (Director of Branded Content, Electus Digital & CollegeHumor) – will team up for a discussion exploring how to navigate both the creative side to making a fun idea within the constraints of a brand's message, and the production reality of working with tight budgets, big expectations, and sometimes celebrities.

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Spencer Griffin

VP, Big Breakfast
Spencer Griffin is the Vice President of Big Breakfast, the studio behind all Electus Digital video content. In this role, Spencer oversees production of long-form, original, and branded content for CollegeHumor, Dorkly, DumbDumb, and WatchLOUD. Before joining CollegeHumor, his production... Read More →

Luke Simmons

Creative Dir, CollegeHumor/Electus Digital
Luke Simmons is the Creative Director at Electus Digital. In this role, he oversees production of branded content for CollegeHumor, Dorkly, and WatchLoud, leading conception, development and writing of all branded content—including articles, videos, and interactive programs—across... Read More →

Friday March 13, 2015 3:30pm - 4:30pm CDT
Hyatt Regency Austin Texas Ballroom 4-7

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