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Friday, March 13 • 5:00pm - 6:00pm
Don't Hire Robots: The Human Touch in Social Media

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ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
As the world becomes increasingly digital, companies need to watch out for automation when it comes to communicating with customers. Automation can take many forms, but the most common are 1) social aggregation tools that find relevant content in your niche (which is good) and 2) employees who take an assembly-line approach to content (which is bad).
Having the human touch when it comes to social media is the best way to forge a link between an organization and its supporters (read: customers). Don't hire robots: choose employees who are willing to own social media by becoming brand ambassadors and the main point of connection with customers, who then become brand ambassadors in turn.
Join Jeanette Gibson, Hootsuite's VP of Customer Experience & Community, in a session on how to enable your employees to become social without becoming robots.

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avatar for Jeanette Gibson

Jeanette Gibson

Vice Pres, Community & Customer Experience, Hootsuite
Passionate about social media, technology and building and activating online communities, Jeanette brings 20 years of digital marketing and communications experience in the technology sector to HootSuite. In her role as VP of Community at HootSuite, Jeanette is responsible for managing... Read More →

Friday March 13, 2015 5:00pm - 6:00pm CDT
JW Marriott Room 404

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