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Sunday, March 15 • 11:00am - 12:00pm
Raving Fans: How Social Impact Activates Customers

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In this session, digital strategy guru Zita Cassizi, Chief Digital Officer for TOMS Shoes, will share insights about how social startups can leverage digital strategies to drive sales and impact. Using the TOMS case study, Zita will show how social startups can use mission to build a passionate fan base and become the company's most powerful, free sales force.

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avatar for Zita Cassizi

Zita Cassizi

Chief Digital Officer, TOMS
Zita Cassizzi is Chief Digital Officer at TOMS. She oversees the digital experience including the P&L, social, mobile as well as direct international omni-channel presence and build out. Cassizzi brings more than 20 years of experience in creating and leading global direct businesses... Read More →

Sunday March 15, 2015 11:00am - 12:00pm CDT
Hilton Austin Downtown Room 412

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