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Sunday, March 15 • 12:30pm - 1:30pm
Why Feminism Is Winning the Web

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We've known for a decade that a feminist approach to content builds loyal, engaged audiences. What it hasn't been known for, however, is helping scale major media properties attracting big advertisers.
In the last few years that's changed. The ubiquity of social media has given millions of young women more opportunity to openly discuss the issues important to them, and they expect the same passion and authenticity from media outlets. These readers look for stories told from the angle that women's rights and interests aren't niche, "soft," or otherwise incidental. And startups that embrace that perspective are seeing huge traffic and revenue growth.
This panel brings together members of the Bustle, Mic, Upworthy, and HelloGiggles staffs to discuss how feminism, once considered unappealing or just irrelevant to mass audiences, is helping build large, lucrative, and influential media brands. We'll trace how that happened and the ways it's enabling content sites to propel social change.

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avatar for Elizabeth Plank

Elizabeth Plank

Sr Editor, Mic
Elizabeth Plank is the Senior Editor for Mic. She joined in March 2013 and helps devise strategy for social and viral content. Her unique training in behavioral science coupled with her lively, smart take on hot-button social issues has made her one of the most popular voices on Mic... Read More →
avatar for Franchesca Ramsey

Franchesca Ramsey

Actress/Comedian/Video Blogger, Upworthy
Franchesca Ramsey is an actress, comedian and video blogger based out of New York City. With over 200k subscribers on her two YouTube channels, she and her videos have been featured on MTV, The New York Times, Essence.com and The BBC. In 2012 her viral video “Sh*t White Girls Say...to... Read More →

Sophia Rossi

Co-Founder, Hello Giggles
avatar for Kate Ward

Kate Ward

Managing Editor, Bustle
Kate Ward is the current Managing Editor of Bustle.com, the former Executive Editor of Hollywood.com, and a former editor and writer for Entertainment Weekly and EW.com. A graduate of the Medill School of Journalism at Northwestern University and one of Business Insider's 30 Most... Read More →

Sunday March 15, 2015 12:30pm - 1:30pm CDT
Hyatt Regency Austin Zilker Ballroom 1

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