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11,217 official + unofficial events during SXSW
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Tuesday, March 17 • 11:00am - 12:00pm
Screens and Stereotypes: How SocialTV Amplifies Images

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Stereotypes of women of color are leaping from TV screens to smartphone and tablet screens with the help of networks. Reality shows that feature women of color rely on ancient and ugly stereotypes to draw audiences. SocialTV amplifies those images and networks are powerful socialTV influencers that use those images to promote TV shows. SocialTV challenges networks to go beyond typical marketing strategies to push shows. Networks such as Vh1 use social constructions of race and gender to promote shows such as Love & Hip Hop using tag lines such as: Empire State and booty shakes. Vh1 even rewards viewers for creating outrageous memes, most often racist and sexist ones, by featuring them on the network’s website. African-Americans are major social TV players. They watch TV two hours more than the national average and use Twitter more than other Americans, but TV images of blacks remain flat and stereotypical. SocialTV is recycling those images on new platforms and among new audiences.

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Speakers
avatar for Lynessa Williams

Lynessa Williams

Account Coord, Transform PR
Lynessa Williams is a social media strategist and public relations professional. She is currently an account coordinator at social media marketing and public relations firm SocialRadius where she has managed the social media outreach and public relations for various tech and multimedia... Read More →
SW

Sherri Williams

PhD Candidate Media Researcher, Syracuse University
Sherri Williams is PhD candidate at Syracuse University in the S.I. Newhouse School of Public Communications where she studies media diversity, social media, social TV and how people of color use social media and how they are represented on social networks. She appeared on CNN’s... Read More →


Tuesday March 17, 2015 11:00am - 12:00pm
ACC Room 5ABC Austin Convention Center

Attendees (0)