Trust is one of the most important elements in building any online community, particularly in the 'share' economy as possessions, homes, resources, and skills are traded, rented, and sold.
This panel explores different strategies and approaches to building a responsible and secure community marketplace. Panelists from Airbnb, Etsy, and Sparkplug will share successes and failures, risks and rewards of community marketplaces.
We will discuss features to integrate into your platform to develop trust and safety within your community marketplace, as well as when and how to incorporate social media to strengthen community ties. The panel will also present different approaches to user disputes and complaints, insurance policies and liability, and customer service.
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