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11,217 official + unofficial events during SXSW
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Tuesday, March 17 • 3:30pm - 4:30pm
LGBT Best Practices From Practicing Homosexuals

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A crash course in speaking "gay." Exploring best/worst content. Billions are spent every year on Advertising but very little reflects the social revolution that is happening now for LGBT people. And the “gay joke” using stereotypes, homophobia and trans-phobia remains a go-to tool for comedy in marketing content worldwide. Learn how storytelling can reflect LGBT consumers in a positive way while still being funny & relevant. Understanding specific examples and language that work and don’t work can be the difference in reaching the LGBT audience. Session will include many current examples of good work plus loads of brand fails; and anecdotes from industry insider. The dual presentation by Advertising and Media experts will educate, entertain and eliminate the “gay joke” from your storytelling toolbox.

View official listing on sxsw.com

Speakers
avatar for Whitney Pillsbury

Whitney Pillsbury

Executive Creative Director, Publicis Kaplan Thaler
Whitney studied Advertising at UT but learned the hard way at McCann-Erickson, JWT and finally Publicis for the last 18 years. Creative Director on famous brands; Hot Pockets, Similac, and Daisy Sour Cream.
avatar for Mike Wilke

Mike Wilke

Founder & Exec Dir, AdRespect Advertising Education Program
Wilke began charting the emergence of gay marketing and advertising as a journalist in 1992, and started guiding advertisers as a nonprofit leader in 2001.


Tuesday March 17, 2015 3:30pm - 4:30pm
ACC Room 6AB Austin Convention Center

Attendees (0)